Marketing Theory
Shelby D. Hunt
Taylor & Francis Ltd, 2010
392,75 €On orderDelivery: 2-3 weeks
Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.
- ISBN-13
- 9780765623638
- ISBN-10
- 0765623633
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-03-15
- Pages
- 512
- Dimensions
- 261x187x33
- Weight
- 1094