Handbook of Brand Relationships
C. Whan Park, Deborah J. MacInnis, Joseph W. Priester
Taylor & Francis Ltd, 2009
317,25 €On orderDelivery: 2-3 weeks
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.
- ISBN-13
- 9780765623577
- ISBN-10
- 0765623579
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-10-15
- Pages
- 446
- Dimensions
- 254x178x31
- Weight
- 952