Visual Identity
Susan Westcott Alessandri
Taylor & Francis Ltd, 2009
317,25 €On orderDelivery: 2-3 weeks
A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.
- ISBN-13
- 9780765622662
- ISBN-10
- 0765622661
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-10-15
- Pages
- 178
- Dimensions
- 229x152x
- Weight
- 408