Cases in Advertising Management
Donald W Jugenheimer, Larry D Kelley
Taylor & Francis Ltd, 2009
103,95 €On orderDelivery: 2-3 weeks
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
- ISBN-13
- 9780765622617
- ISBN-10
- 0765622610
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-04-15
- Pages
- 144
- Dimensions
- 231x192x11
- Weight
- 262