Advertising Management
Donald W Jugenheimer, Fogarty Klein Monroe, Larry D Kelley
Taylor & Francis Ltd, 2009
110,50 €On orderDelivery: 2-3 weeks
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
- ISBN-13
- 9780765622600
- ISBN-10
- 0765622602
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-04-15
- Pages
- 232
- Dimensions
- 246x189x
- Weight
- 408