Review of Marketing Research
Emerald Publishing Inc, 2008
121,75 €On orderDelivery: 2-3 weeks
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
- ISBN-13
- 9780765621252
- ISBN-10
- 0765621258
- Publisher
- Emerald Publishing Inc
- Year
- 2008
- Publication date
- 2008-11-01
- Pages
- 216
- Dimensions
- 259x183x20
- Weight
- 534