Review of Marketing Research
Emerald Publishing Inc, 2008
256,95 €On orderDelivery: 2-3 weeks
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.
- ISBN-13
- 9780765620927
- ISBN-10
- 0765620928
- Publisher
- Emerald Publishing Inc
- Year
- 2008
- Publication date
- 2008-01-01
- Pages
- 224
- Dimensions
- 246x174x16
- Weight
- 666