Consumer Behavior in Action
Geoffrey Paul Lantos
Taylor & Francis Ltd, 2010
107,95 €On orderDelivery: 2-3 weeks
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises.
- ISBN-13
- 9780765620903
- ISBN-10
- 0765620901
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-10-15
- Pages
- 648
- Dimensions
- 280x200x3
- Weight
- 1592