Go Figure! New Directions in Advertising Rhetoric
Barbara J. Phillips, Edward F. McQuarrie
Taylor & Francis Ltd, 2007
317,25 €On orderDelivery: 2-3 weeks
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.
- ISBN-13
- 9780765618016
- ISBN-10
- 076561801X
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-12-15
- Pages
- 336
- Dimensions
- 229x152x
- Weight
- 612