Building Customer-brand Relationships
Beth E. Barnes, Don E. Schultz, Heidi F. Schultz, Marian Azzaro
Taylor & Francis Ltd, 2009
107,95 €On orderDelivery: 2-3 weeks
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
- ISBN-13
- 9780765617996
- ISBN-10
- 0765617994
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-04-15
- Pages
- 368
- Dimensions
- 180x256x32
- Weight
- 728