Satisfaction: A Behavioral Perspective on the Consumer
Richard L. Oliver
Taylor & Francis Ltd, 2010
392,75 €On orderDelivery: 2-3 weeks
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.
- ISBN-13
- 9780765617705
- ISBN-10
- 0765617706
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-02-15
- Pages
- 544
- Dimensions
- 177x250x31
- Weight
- 1154