When Ads Work
David M Jones
Taylor & Francis Ltd, 2006
317,25 €On orderDelivery: 2-3 weeks
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
- ISBN-13
- 9780765617385
- ISBN-10
- 0765617382
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-10-15
- Pages
- 232
- Dimensions
- 229x152x
- Weight
- 453