Does Marketing Need Reform?
Jagdish N Sheth, Rajendra S Sisodia
Taylor & Francis Ltd, 2006
98,50 €On orderDelivery: 2-3 weeks
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
- ISBN-13
- 9780765616999
- ISBN-10
- 0765616998
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-01-01
- Pages
- 360
- Dimensions
- 180x252x20
- Weight
- 612