Does Marketing Need Reform?
Jagdish N Sheth, Rajendra S Sisodia
Taylor & Francis Ltd, 2006
392,75 €On orderDelivery: 2-3 weeks
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
- ISBN-13
- 9780765616982
- ISBN-10
- 076561698X
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-02-15
- Pages
- 360
- Dimensions
- 254x178x
- Weight
- 748