New Product Forecasting
Kenneth B. Kahn
Taylor & Francis Ltd, 2006
107,95 €On orderDelivery: 2-3 weeks
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
- ISBN-13
- 9780765616104
- ISBN-10
- 0765616106
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-07-15
- Pages
- 176
- Dimensions
- 229x152x
- Weight
- 249