Readings in Advertising, Society, and Consumer Culture
Eric E. Haley, Joyce M. Wolburg, Roxanne Hovland
Taylor & Francis Ltd, 2007
98,50 €On orderDelivery: 2-3 weeks
Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.
- ISBN-13
- 9780765615459
- ISBN-10
- 0765615452
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-11-15
- Pages
- 440
- Dimensions
- 246x174x
- Weight
- 810