The Service-Dominant Logic of Marketing
Robert F. Lusch, Stephen L. Vargo
Taylor & Francis Ltd, 2006
98,50 €On orderDelivery: 2-3 weeks
Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. This book elaborates on this model to provide insight and commentary.
- ISBN-13
- 9780765614919
- ISBN-10
- 076561491X
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-02-01
- Pages
- 449
- Dimensions
- 292x216x5
- Weight
- 155