The Service-Dominant Logic of Marketing
Robert F. Lusch, Stephen L. Vargo
Taylor & Francis Ltd, 2006
392,75 €On orderDelivery: 2-3 weeks
Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. This book elaborates on this model to provide insight and commentary.
- ISBN-13
- 9780765614902
- ISBN-10
- 0765614901
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-05-15
- Pages
- 468
- Dimensions
- 186x262x32
- Weight
- 1028