Business Strategy in a Semiglobal Economy
Panos Mourdoukoutas
Taylor & Francis Ltd, 2006
392,75 €On orderDelivery: 2-3 weeks
Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
- ISBN-13
- 9780765613417
- ISBN-10
- 0765613417
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-01-31
- Pages
- 232
- Dimensions
- 229x152x
- Weight
- 476