Electronic Customer Relationship Management
Jerry Fjermestad, Nicholas C Robertson Jr
Taylor & Francis Ltd, 2006
392,75 €On orderDelivery: 2-3 weeks
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
- ISBN-13
- 9780765613271
- ISBN-10
- 0765613271
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-01-31
- Pages
- 224
- Dimensions
- 254x178x
- Weight
- 589