Advertising, Promotion, and New Media
Marla R. Stafford, Ronald J. Faber
Taylor & Francis Ltd, 2004
110,50 €On orderDelivery: 2-3 weeks
This volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups
- ISBN-13
- 9780765613165
- ISBN-10
- 0765613166
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-10-31
- Pages
- 392
- Dimensions
- 229x152x
- Weight
- 730