What's in a Name?
David M Jones, Jan S. Slater
Taylor & Francis Ltd, 2002
317,25 €On orderDelivery: 2-3 weeks
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
- ISBN-13
- 9780765609731
- ISBN-10
- 0765609738
- Publisher
- Taylor & Francis Ltd
- Year
- 2002
- Publication date
- 2002-12-31
- Pages
- 334
- Dimensions
- 229x152x
- Weight
- 612