Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
Taylor & Francis Ltd, 2003
392,75 €On orderDelivery: 2-3 weeks
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
- ISBN-13
- 9780765609311
- ISBN-10
- 0765609312
- Publisher
- Taylor & Francis Ltd
- Year
- 2003
- Publication date
- 2003-03-31
- Pages
- 360
- Dimensions
- 229x152x
- Weight
- 453