Variable Quality in Consumer Theory
W.M. Wadman
Taylor & Francis Ltd, 1999
259,95 €On orderDelivery: 2-3 weeks
An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.
- ISBN-13
- 9780765604644
- ISBN-10
- 0765604647
- Publisher
- Taylor & Francis Ltd
- Year
- 1999
- Publication date
- 1999-08-31
- Pages
- 324
- Dimensions
- 260x187x31
- Weight
- 814