Fundamentals of Marketing Research
Gerald S. Albaum, Scott M. Smith
SAGE Publications Inc, 2004
320,25 €On orderDelivery: 2-3 weeks
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user- oriented perspective which aides the student to evaluate the research presented to them.
- ISBN-13
- 9780761988526
- ISBN-10
- 0761988521
- Publisher
- SAGE Publications Inc
- Year
- 2004
- Publication date
- 2004-12-08
- Pages
- 896
- Dimensions
- 235x195x60
- Weight
- 1940