Statistical Modeling for Management
Graeme D Hutcheson, Luiz A M Moutinho
SAGE Publications Inc, 2008
103,95 €On orderDelivery: 2-3 weeks
The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and statistical techniques in marketing.
- ISBN-13
- 9780761970125
- ISBN-10
- 0761970126
- Publisher
- SAGE Publications Inc
- Year
- 2008
- Publication date
- 2008-02-12
- Pages
- 256
- Dimensions
- 172x241x17
- Weight
- 446