Ethnography for Marketers
Hy Mariampolski
SAGE Publications Inc, 2005
222,25 €On orderDelivery: 2-3 weeks
Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. The author provides real-world examples, used successfully for over 15 years at his own company, to set standards for practices in planning, managing, executing, and generating strategic insights.
- ISBN-13
- 9780761969471
- ISBN-10
- 0761969470
- Publisher
- SAGE Publications Inc
- Year
- 2005
- Publication date
- 2005-08-03
- Pages
- 264
- Dimensions
- 228x153x14
- Weight
- 378