Ethnography for Marketers
Hy Mariampolski
SAGE Publications Inc, 2005
320,25 €On orderDelivery: 2-3 weeks
Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.
- ISBN-13
- 9780761969464
- ISBN-10
- 0761969462
- Publisher
- SAGE Publications Inc
- Year
- 2005
- Publication date
- 2005-08-12
- Pages
- 264
- Dimensions
- 228x152x
- Weight
- 480