Qualitative Market Research
Hy Mariampolski
SAGE Publications Inc, 2001
320,25 €On orderDelivery: 2-3 weeks
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application.
- ISBN-13
- 9780761969440
- ISBN-10
- 0761969446
- Publisher
- SAGE Publications Inc
- Year
- 2001
- Publication date
- 2001-10-25
- Pages
- 328
- Dimensions
- 228x152x
- Weight
- 570