Marketing - The Retro Revolution
Stephen Brown
SAGE Publications Inc, 2001
326,75 €On orderDelivery: 2-3 weeks
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. This title demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking.
- ISBN-13
- 9780761968504
- ISBN-10
- 0761968504
- Publisher
- SAGE Publications Inc
- Year
- 2001
- Publication date
- 2001-06-07
- Pages
- 272
- Dimensions
- 161x238x21
- Weight
- 552