Focus Group Practice
Claudia Puchta, Jonathan Potter
SAGE Publications Inc, 2004
74,25 €On orderDelivery: 2-3 weeks
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
- ISBN-13
- 9780761966913
- ISBN-10
- 0761966919
- Publisher
- SAGE Publications Inc
- Year
- 2004
- Publication date
- 2004-01-15
- Pages
- 184
- Dimensions
- 243x171x11
- Weight
- 332