Qualitative Marketing Research
Audrey Gilmore, Chad Perry, David J. Carson, Kjell Gronhaug
SAGE Publications Inc, 2001
283,50 €On orderDelivery: 2-3 weeks
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
- ISBN-13
- 9780761963653
- ISBN-10
- 0761963650
- Publisher
- SAGE Publications Inc
- Year
- 2001
- Publication date
- 2001-02-01
- Pages
- 256
- Dimensions
- 234x156x
- Weight
- 510