Nike Culture
Robert Goldman, Stephen Papson
SAGE Publications Inc, 1998
96,95 €On orderDelivery: 2-3 weeks
Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.
- ISBN-13
- 9780761961499
- ISBN-10
- 0761961496
- Publisher
- SAGE Publications Inc
- Year
- 1998
- Publication date
- 1998-12-22
- Pages
- 208
- Dimensions
- 233x192x11
- Weight
- 464