Handbook of Marketing
SAGE Publications Inc, 2002
255,25 €On orderDelivery: 2-3 weeks
Suitable for advanced undergraduates, graduate students and academics in marketing, this handbook presents a compilation of reviews in the field of marketing management. It also shows us the link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us.
- ISBN-13
- 9780761956822
- ISBN-10
- 0761956824
- Publisher
- SAGE Publications Inc
- Year
- 2002
- Publication date
- 2002-10-16
- Pages
- 582
- Dimensions
- 188x253x40
- Weight
- 1228