Cases in Marketing
SAGE Publications Inc, 1997
99,75 €On orderDelivery: 2-3 weeks
This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization.
- ISBN-13
- 9780761955702
- ISBN-10
- 0761955704
- Publisher
- SAGE Publications Inc
- Year
- 1997
- Publication date
- 1997-10-10
- Pages
- 224
- Dimensions
- 234x156x
- Weight
- 430