Advertising in Modern and Postmodern Times
Pamela Odih
SAGE Publications Inc, 2007
299,25 €On orderDelivery: 2-3 weeks
How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.
- ISBN-13
- 9780761941903
- ISBN-10
- 0761941908
- Publisher
- SAGE Publications Inc
- Year
- 2007
- Publication date
- 2007-04-30
- Pages
- 232
- Dimensions
- 234x156x
- Weight
- 520