Services Marketing and Management
Audrey Gilmore
SAGE Publications Inc, 2003
103,95 €On orderDelivery: 2-3 weeks
Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.
- ISBN-13
- 9780761941583
- ISBN-10
- 0761941584
- Publisher
- SAGE Publications Inc
- Year
- 2003
- Publication date
- 2003-05-15
- Pages
- 216
- Dimensions
- 241x171x13
- Weight
- 400