Services Marketing and Management
Audrey Gilmore
SAGE Publications Inc, 2003
293,95 €On orderDelivery: 2-3 weeks
Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. It also considers examples of not-for-profit and for-profit service organizations.
- ISBN-13
- 9780761941576
- ISBN-10
- 0761941576
- Publisher
- SAGE Publications Inc
- Year
- 2003
- Publication date
- 2003-05-15
- Pages
- 216
- Dimensions
- 178x251x21
- Weight
- 562