Cognitive Interviewing
Gordon B. Willis
SAGE Publications Inc, 2005
320,25 €On orderDelivery: 2-3 weeks
The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.
- ISBN-13
- 9780761928034
- ISBN-10
- 0761928030
- Publisher
- SAGE Publications Inc
- Year
- 2005
- Publication date
- 2005-01-06
- Pages
- 352
- Dimensions
- 228x152x
- Weight
- 570