Fables, Fashions, and Facts About Advertising
John Philip Jones
SAGE Publications Inc, 2004
140,95 €On orderDelivery: 2-3 weeks
The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
- ISBN-13
- 9780761927990
- ISBN-10
- 0761927999
- Publisher
- SAGE Publications Inc
- Year
- 2004
- Publication date
- 2004-01-21
- Pages
- 328
- Dimensions
- 228x152x
- Weight
- 450