Dictionary of Marketing Communications
Norman A.P. Govoni
SAGE Publications Inc, 2003
90,95 €On orderDelivery: 2-3 weeks
Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
- ISBN-13
- 9780761927716
- ISBN-10
- 0761927719
- Publisher
- SAGE Publications Inc
- Year
- 2003
- Publication date
- 2003-10-07
- Pages
- 256
- Dimensions
- 177x256x18
- Weight
- 576