Consumer Behavior and Culture
Marieke de Mooij
SAGE Publications Inc, 2003
320,25 €On orderDelivery: 2-3 weeks
Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour. It also covers the various psychological and sociological aspects of human behaviour and uses them for explaining consumer behaviour.
- ISBN-13
- 9780761926689
- ISBN-10
- 0761926682
- Publisher
- SAGE Publications Inc
- Year
- 2003
- Publication date
- 2003-11-05
- Pages
- 360
- Dimensions
- 254x177x
- Weight
- 770