Optimal Database Marketing
Perry D. Drake, Ronald G. Drozdenko
SAGE Publications Inc, 2002
320,25 €On orderDelivery: 2-3 weeks
Looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society. Appropriate for advanced undergraduate and graduate courses, this book moves from general concepts and examples of marketing databases to more specific data analysis techniques used to enhance the marketing process.
- ISBN-13
- 9780761923572
- ISBN-10
- 0761923578
- Publisher
- SAGE Publications Inc
- Year
- 2002
- Publication date
- 2002-05-10
- Pages
- 424
- Dimensions
- 260x187x29
- Weight
- 918