Qualitative Methods for Marketplace Research
Shay Sayre
SAGE Publications Inc, 2001
222,25 €On orderDelivery: 2-3 weeks
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.
- ISBN-13
- 9780761922704
- ISBN-10
- 0761922709
- Publisher
- SAGE Publications Inc
- Year
- 2001
- Publication date
- 2001-04-20
- Pages
- 272
- Dimensions
- 228x152x
- Weight
- 370