Effective Advertising
Gerard J. Tellis
SAGE Publications Inc, 2004
262,95 €On orderDelivery: 2-3 weeks
Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec
- ISBN-13
- 9780761922520
- ISBN-10
- 0761922520
- Publisher
- SAGE Publications Inc
- Year
- 2004
- Publication date
- 2004-01-21
- Pages
- 216
- Dimensions
- 228x152x
- Weight
- 420