Moderating Focus Groups
Thomas L. Greenbaum
SAGE Publications Inc, 2000
320,25 €On orderDelivery: 2-3 weeks
Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.
- ISBN-13
- 9780761920434
- ISBN-10
- 0761920439
- Publisher
- SAGE Publications Inc
- Year
- 2000
- Publication date
- 2000-01-28
- Pages
- 264
- Dimensions
- 228x152x
- Weight
- 450