Scaling Procedures
Richard G. Netemeyer, Subhash Sharma, William O. Bearden
SAGE Publications Inc, 2003
189,25 €On orderDelivery: 2-3 weeks
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social- psychological constructs.Scaling Procedures: Issues and Applications examines the issues involved in de
- ISBN-13
- 9780761920274
- ISBN-10
- 0761920277
- Publisher
- SAGE Publications Inc
- Year
- 2003
- Publication date
- 2003-05-14
- Pages
- 224
- Dimensions
- 155x227x12
- Weight
- 350