New Service Development
James A. Fitzsimmons, Mona J. Fitzsimmons
SAGE Publications Inc, 1999
189,25 €On orderDelivery: 2-3 weeks
This title addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
- ISBN-13
- 9780761917427
- ISBN-10
- 076191742X
- Publisher
- SAGE Publications Inc
- Year
- 1999
- Publication date
- 1999-12-21
- Pages
- 344
- Dimensions
- 229x156x11
- Weight
- 514