Developing a Market Orientation
SAGE Publications Inc, 1999
189,25 €On orderDelivery: 2-3 weeks
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
- ISBN-13
- 9780761916932
- ISBN-10
- 0761916938
- Publisher
- SAGE Publications Inc
- Year
- 1999
- Publication date
- 1999-05-18
- Pages
- 328
- Dimensions
- 228x152x
- Weight
- 450