Uncover the Hidden Power of Television Programming
David Lloyd, Kevin J. Clancy
SAGE Publications Inc, 1999
140,95 €On orderDelivery: 2-3 weeks
Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.
- ISBN-13
- 9780761915829
- ISBN-10
- 0761915826
- Publisher
- SAGE Publications Inc
- Year
- 1999
- Publication date
- 1999-09-30
- Pages
- 244
- Dimensions
- 228x152x
- Weight
- 370